Growth marketing is a strategic, data-driven approach that focuses on identifying and optimizing your highest-impact growth opportunities across the entire customer lifecycle. Unlike traditional marketing that often focuses on single channels, growth marketing takes a holistic view of your business to find the most effective ways to acquire, activate, and retain customers. In my practice, growth marketing means strategic analysis and consulting across all your marketing channels to identify bottlenecks, opportunities, and the best allocation of your resources. I audit your current performance, analyze what's working (and what isn't), and provide actionable recommendations to accelerate your growth—without getting lost in the tactical weeds of every channel. The key difference: I help you see the bigger picture and make smarter strategic decisions about where to focus your growth efforts, while reserving hands-on implementation for search marketing where I have deep specialized expertise and rapid experimentation for other channels Perfect for startups and growing businesses that need clarity on their growth strategy and want to avoid wasting resources on ineffective channels or tactics.